IWAY Indoor Positioning

Target Groups

Indoor Positioning may be used in all kind of sectors and branches. In every sector or branche there are areas to be found where there is no GPS coverage or where is a need for more accurate positioning. Below you'll find a list of interesting target groups categorized in 3 main main groups:

Enterprise Customers This group may use Indoor Positioning to a.o. optimize internal processes, shorten delivery times (time & delivery management), measure performances etc. Government buildings Airports Office buildings Production facilities with management and staff Industrial plants Mining and drilling industry Real Estate Management Hospitals Security Services Etc.

Consumer services companies

This group clearly will benefit by offering better, more specific, services to customers. In return they will receive valuable information about customer behaviour (data analysis) and will be able to optimize store infrastructure.

• Stores
• Shopping Malls
• Food and beverage
• Airports commercial areas, Gate services
• Transport (bus, train, boat, etc)
• MNOs
• Brand marketing projects
• Hotels
• Conference & Exhibition centres
• Arenas & Entertainment (casinos, amusement parks, etc)
• Outdoor race areas (cycling, horses, etc)
• Etc.

Non-profit organisations

This group is comparible to the previous group; Consumer services companies. Here also the main objective is to offer extra consumer services in return for behavioural information, which then will be used again to optimize customer experience.

• Art Exibitions and Galeries
• Museums
• Schools
• University Buildings
• University Campus
• Libraries
• Student projects
• Research projects
• Etc.